How does a modern myth come into existence and how can it be spread in the shortest time possible? How must the story be told to be accepted by its target audience and the media? Alun Meyerhans and Michael Schwendinger tell the fictitious story of a Zurich go-cart scene that claims the streets for its adrenaline rush. Using a mockumentary and a sophisticated distribution strategy they have publicized the story in various channels and skillfully employed the media as a multiplier. The myth was even disseminated beyond Switzerland. What is reality and what fiction?